Freelance Graphic Artist & Designer, For authentic expression
Amsterdam, NL
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Delivers fresh ideas
and gives life to brands across every touchpoint
FSTM, Lofi Amsterdam
2025
Visual Identity, Story/Strategy, Campaign assets
w/ Creative Strategist & Producer Zowi Koster
Deep & challenging process led to a thorough result. A cohesive brand and community ecosystem, uniting strategy, design, and digital touchpoints into one consistent and engaging experience.
Forever Searching That Moment:
An ode to the fleeting and ongoing efforts to achieve a sate of bliss on the dance floor.
Lumina Music
2025
Visual Identity, Strategy & Story, Art direction, Website
A new type of focused listening for a minimal digital first brand, embracing feeling light and shining a light on artists, music and mindfulness.
Soonland
2023
Visual Identity, Strategy & Story, Art direction
For the youth with a focus on getting better in the future. To release new music and fashion. For anything manifesting in reality, soon. With patience and determination getting a better life full of creativity.
Hands-on designer of handsome designs
Works hard and plays it cool.
Keeps calm at all times and nails every challenge that crosses his path.
EXPERIENCE
Now-2023
Freelance
2023-2017
Intern • Jr to Sr,
(Media).monks
2018
Intern,
Born05
2013-2018
BA Communication and Multimedia Design, HAN University Arnhem
2016
Student designer, B302
Erasmus exchange, FHV Austria
5voorhalf
2023 - Ongoing
Visual Identity, Applications, Website
w/ Creative Connector Dwight Neville
Positioned and created a website along the colourful visual identity based on their approach and steps of getting people a job. As recruiters in Amsterdam South-East they stand for diversity but didn’t want to overdo it, a balance was struck in creating a friendly identity accessible for all, with a website made in Framer.
5voorhalf.nl
EMPIRE Film
2022
Visual Identity, Strategy & Story, Art direction, Website
Celebrating an Empire of Sound and Light created to reach the viewer through the creator shining their light on the world. Combined with sound frequencies it creates immersive film leaving a lasting mark.
Curio
2021 w/ media.monks
Visual Identity & Guidelines
A Celebration of Global Craft and Design. With an identity to stand the test of time, with colours grounded in natural materials, an elevated typography, and graphics inspired by the lens Curio uses to highlight. Focused, and timeless.
AS LOCAL, SO GLOBAL
LOCAL
Movement Amsterdam
5voorhalf
20tree
Astral City
Bitvavo
BuyBay
Empire Film
Emma at Work
FSTM
Geminaes
Hendrix Bar
Lumina Music
Fit4All Bootcamp
MOS by Alicia
NOIR Worldwide
R21 Restaurant
Studio Ardic
Samuel Taselaar
Soonland
STRAAT Museum
GLOBAL
Heineken
Chep
Old Spice: Big Lavender Game
Samsung Doorways
IQOS
Forcepoint
Slimming World
Google
Braun
Old Navy
Toyota
Burberry
Vogue
Amazon Neutrogena
Facebook Gaming
Canon CES
NDA
Red Bull
Leaseplan
ASML
Longchamp
Netflix Witchercon
Tradesy
Solvay
LG Appliances
Hasbro Ignite
Curio
L'Oreal
Canaccord Genuity
Epic Games: Fortnite
NSW
Netflix: Stranger Things
AT&T
Cenomi
Eurovision
Standard Chartered Liverpool
Puma Motorsport
Spotify
Politie x FCB
Intel
JDE Senseo
Chanel
Red Bull
GSMA MWC Google VR
Desperados
Amazon Holidays Campaign
Adidas
Comcast Xfinity
Samsung x Family Guy
Victoria
Huawei
HP Global
Google Fiber
Smart Car
Jumeirah Hotels
Shangri La Hotels
School of Sustainability
Google Lens z Stranger Things
NOIR
2022
Visual Identity, Strategy & Story, Art direction
A eclectic brand to serve The Hague's youth, to feel a sense of connection in the Night life. To link up together, a mix of all people and their colourful expression to become a chain to stand stronger dealing with life's challenges.
Moerasa
2023 - Ongoing
Visual Identity, Applications
Created a visual starter consisting out of logo and visuals for the starting music collective of a psychedelic techno sound, exploring a intertwining natural type inspired by carved artefacts of ancient cultures but made it techno/dubby.
Geminaes
2024
Visual Identity, Strategy & Story, Art direction
w/ Creative Producer & Strategist
Zowi Koster
A colourful visual identity based on the idea of unifying two elements to create something greater than the sum of its parts, observed in the Gemini constellation (the stars Castor and Pollux). Extending this idea to advertising and digital media with visuals representing ‘Creating for an ever-changing landscape'
MOS by Alicia
2023 - Ongoing
Visual Identity & applications
Visual identity refresh for adaptive clothing for wheelchair users. With a symbol which revolves around protecting and nurturing like of the plant mos, With the comfort of moss to create products to enhance self esteem while venturing outside and in nature.
Bringing brands & refreshing ideas to life. Ready to work together on a brighter future with love & light.
Movement Amsterdam
2023 - Ongoing
Visual Identity, Applications & Website Refresh
Ongoing support with brush strokes to embody personal expression and natural movement. The spiral symbol is connected to the common pattern of the universe: constant change, movement and adaptation.
www.movementamsterdam.com
R21
2022
Visual Identity
Visual identity for chef Orlando David who opened a restaurant after 21 years of working as a chef. With a logo based on The Amsterdamse Stijl architecture and typography embracing contemporary boldness and heritage.
Straatstukken, STRAAT Museum
2022
Visual Identity, Strategy & Story, Art direction
w/ Zowi Koster
Creative Producer & Strategist
Campaign visuals highlighting the fun of street art & tagging. Using functional iconic symbols as eye catchers.