Balancing expression from the heart and your needs function in the world to stand out.
That is what remains unique.
FSTM, Lofi Amsterdam
2025
Visual Identity, Story/Strategy, Campaign assets
w/ Creative Strategist & Producer Zowi Koster
Deep process and challenging client relations led to a thorough result. A cohesive brand and community ecosystem, uniting strategy, design, and digital touchpoints into one consistent and engaging experience.
Forever Searching That Moment:
An ode to the fleeting and ongoing efforts to achieve a sate of bliss on the dance floor.
Lumina Music
2025
Visual Identity, Strategy & Story, Art direction, Website
A new type of focused listening, minimal digital first brand, embracing feeling light and shedding a light on artists, music and mindfulness.
Soonland
2023
Visual Identity, Strategy & Story, Art direction
A crew of young's, received a strong brand embracing their values and focus on the future. Of releasing music and fashion products. For anything manifesting soon in reality with patience and determination manifesting a better life full of creativity.
Geminaes
2024
Visual Identity, Strategy & Story, Art direction
w/ Creative Strategist & Producer Zowi Koster
We created the colourful visual identity based on the idea of unifying two elements to create something greater than the sum of its parts, observed in the Gemini constellation (the stars Castor and Pollux). Extending this idea to advertising and digital media with visuals representing ‘creating for an ever-changing landscape'
Movement Amsterdam
2023 - Ongoing
Visual Identity, Applications, Website
Ongoing support of the movement practice, with brush strokes to embody personal expression, movement and a natural way of exercise. How the movements are executed and the rawness human experience of learning. The spiral symbol is connected to the thought of nature's common pattern of constant movement of the universe and humans.
www.movementamsterdam.com
5voorhalf
2023 - Ongoing
Visual Identity, Applications, Website
Positioned and created a website along the colourful visual identity based on their approach and steps of getting people a job. As recruiters in Amsterdam South-East they stand for diversity but didn’t want to overdo it, a balance was struck in creating a friendly identity accessible for all, with a website made in Framer.
5voorhalf.nl
MOS by Alicia
2023 - Ongoing
Visual Identity, Applications
Visual identity refresh for adaptive clothing for wheelchair users. With a symbol which revolves around protecting and nurturing like of the plant mos, With the comfort of moss to create products to enhance self esteem while venturing outside and in nature.
Moerasa
2023 - Ongoing
Visual Identity, Applications, Website
Created a visual starter consisting out of logo and visuals for the starting music collective of a psychedelic techno sound, exploring a intertwining natural type inspired by carved artefacts of ancient cultures but made it techno/dubby.
NOIR
2022
Visual Identity, Strategy & Story, Art direction
A eclectic brand to serve The Hague's youth, to feel a sense of connection in the Night life. To link up together, a mix of all people and their colourful expression to become a chain to stand stronger dealing with life's challenges.
Straatstukken, STRAAT Museum
2022
Visual Identity, Strategy & Story, Art direction
A eclectic brand to serve The Hague's youth, to feel a sense of connection in the Night life and the discomfort of human existence.To link up together, and become a chain to stand strong.
R21
2022
Visual Identity
Visual identity for chef Orlando David who opened a restaurant after 21 years of working as a chef. With a logo based on The Amsterdamse Stijl architecture and typography it embraces contemporary boldness and heritage.
Curio
2021
Visual Identity w/ .monks
The end result is a Celebration of Global Craft and Design.
With a logo that can stand the test of time, colours grounded in natural materials, an elevated typography, and graphics inspired by the lens Curio uses to highlight. Focused, and timeless.
EMPIRE Film
2022
Visual Identity, Strategy & Story, Art direction, Website
Celebrating an Empire of Film created to shine it's light through the viewer and creator shining their light on the world combined with sound creates immersive film that reach the eye.
A decade of experience
Served Local Clients & Global Brands
LOCAL
Movement Amsterdam
5voorhalf
20tree
Astral City
Bitvavo
BuyBay
Empire Film
Emma at Work
FSTM
Geminaes
Hendrix Bar
Lumina Music
Fit4All Bootcamp
MOS by Alicia
NOIR Worldwide
R21 Restaurant
Studio Ardic
Samuel Taselaar
Soonland
STRAAT Museum
Heineken
Chep
Old Spice: Big Lavender Game
Samsung Doorways
IQOS
Forcepoint
Slimming World
Braun
Old Navy
Toyota
Burberry
Vogue
Amazon Neutrogena
Facebook Gaming
Canon CES
NDA
Red Bull
Leaseplan
ASML
Longchamp
Netflix Witchercon
Tradesy
Solvay
LG Appliances
Hasbro Ignite
Curio
L'Oreal
Canaccord Genuity
Epic Games: Fortnite
NSW
Netflix: Stranger Things
AT&T
Cenomi
Eurovision
Standard Chartered Liverpool
Puma Motorsport
Spotify
Politie x FCB
Intel
JDE Senseo
Chanel
Red Bull
GSMA MWC Google VR
Desperados
Amazon Holidays Campaign
Adidas
Comcast Xfinity
Samsung x Family Guy
Victoria
Huawei
HP Global
Google Fiber
Smart Car
Shangri La Hotels
Jumeirah Hotels
Shangri La Hotels
School of Sustainability
Google Lens: Stranger Things NYT AR Ads
Google: Lioness 2.0
PUMA: #NYCGP Motorsport Installation
Intel Studios: Soul & Science Volumetric AR App